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4-WEEK COURSE FOR DESIGNERS AND DEVELOPERS

4-WEEK COURSE FOR DESIGNERS AND DEVELOPERS

Learn how to write copy for product interfaces

The fastest way to improve user experience is to improve copy. Our online course offers a step-by-step guide to writing clear and helpful content for products.

You’re a product designer or developer kicking ass at your job. Your apps look beautiful, the code is clean and you’re shipping new features users love. But a chunk of your time is spent on a task that school didn’t prepare you for, writing little bits of text in your product interface. The words are everywhere — buttons, labels, forms and somehow writing this content has landed on your desk.

People come to your products to do things that are important to them — with clear copy you can help them do it quickly and easily. Button copy, error messages and all the other words in your interface help your customers know what to do, what it means, if they did it right or wrong and what to do next. Unclear copy can lead to friction and frustration.

We get it, writing well is tough. But it’s also a skill that anyone can learn. This course will teach a repeatable approach to writing copy for user interfaces that you can immediately implement. Whether you are a designer, founder, project manager, engineer or developer, you can write copy that helps users get to where they want to go.

Course launches early 2018. No spam, sign up to get a launch discount. 

Start learning UX writing. Save your spot today

Get a notification when the course launches in early 2018. You'll also get a special launch discount. Looking to convince your boss to fund the course? Here are a few companies investing in UX writers. Increase your value on your team.

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Here’s everything you get in the course


The UX writing course is divided into bite sized video lessons, reading materials and practical exercises. You’ll learn how to discover your product’s voice and adapt your tone to fit the reader’s needs. In the strategy phase, we’ll explore content-first design to reduce errors and drop-off within a flow. And finally you’ll walk away with a framework to write copy for key tasks in your user interface.

Learning Materials

Bite sized videos full of references to real-word examples, recommended readings and podcasts and templates you can put to use right away.

Community + Support

A private slack channel staffed with a student success champion. Think of them as your personal sherpa through the course. It’s also the place to meet your peers, ask questions and share feedback.

Project + 1:1 feedback call

You’ll be given a mock project to work on throughout the course. It’s a great way to put your learning to practice. The project is optional and comes with a 1:1 feedback call with your instructor.

Course launches early 2018. We'll send you course previews and a launch discount.

Let’s dive into the course details 

Voice and Tone

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01. Vision and Mission

01. Vision and Mission

Learn how to craft vision and mission statements to help discover your brand voice. Includes a guide to conducting stakeholder and community interviews.

02. Core values

02. Core values

Brand voice should reflect company values. We’ll go through an exercise to define your core values. You’ll also learn how to create a this but not that list.

Brand voice should reflect company values. You'll learn how to define your core values. You’ll also learn how to create a this but not that list.

Brand voice should reflect company values. We’ll go through an exercise to define your core values. You’ll also learn how to create a this but not that list.

03. Watch your tone

03. Watch your tone

Learn the difference between voice and tone. We’ll show you how to map your content to your user’s emotions. Packed with lots of real world examples.

Learn the difference between voice and tone. We’ll show you how to map your user’s emotions to your content. Packed with lots of real world examples.

04. Voice and tone guide

04. Voice and tone guide

Walk through how to develop a voice and tone guide for your product. You’ll learn what to include and how to get your team onboard. Includes a guide template.

Walk through how to develop a voice and tone guide for your product. You’ll learn what to include and how to get your team onboard. Includes a guide template.

Content design

Discovery and Planning

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05. Sketching user flows

05. Sketching user flows

Learn a content-first workflow you can implement into your process. We’ll show you how to design with words in your sketches, wireframes and task flows.

Learn a content-first workflow you can implement into your process. We’ll show you how to design with words in your sketches, wireframes and task flows.

06. Content audits

06. Content audits

Learn how to walk through your product and audit your content. We’ll provide tools to help you identify and evaluate your product content. 

Learn how to walk through your product and audit your content. We’ll provide tools to help you identify and evaluate your product content. 

Writing content and testing

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07. Writing basics I

Woot! With all that groundwork done, we’ll dive into learning about writing basics. We’ll walk through writing for clarity, building vocabulary lists and tools you can use to kick-start your writing.

08. Writing basics II

We’ll look at microcopy in the product experience and you’ll learn a framework for writing microcopy that is effective and helpful. Also get a how-to on pair writing and running writing group crits.

09. Reducing ambiguity

09.  Reducing ambiguity

Learn how to write microcopy that helps reduce ambiguity in your product experience. We’ll look at examples of help text, error messages, button labels and empty states.

Learn how to write microcopy that helps reduce ambiguity in your product experience. We’ll look at examples of help text, error messages, button labels and empty states.

10. Guiding action

10. Guiding action

Learn how to write microcopy that helps users complete a task, fill out forms correctly and get to where they want to go. Lots of real-world examples.

Learn how to write microcopy that helps users complete a task, fill out forms correctly and get to where they want to go. Packed with loads of references to real world examples. 

11. Content testing

11. Content testing

Learn a simple technique to evaluate your content with users. We’ll look at how content testing helps design and where you can implement it in your process.

Learn a simple technique to evaluate your content with users. We’ll look at how content testing helps design and where you can implement it in your process.

12. Optional project + 1:1 feedback call

12. Optional project + 1:1 feedback call

Work on a mock project so you can put into practice what you are learning. At the end of the course, you can schedule a feedback call with your instructor. 

Work on a mock project so you can put into practice what you are learning. At the end of the course, you can schedule a feedback call with your instructor.

“The results were interesting and very encouraging. Just by changing the words we saw a drop in free membership sign-ups of nearly 16% but we saw an increase of paid sign-ups of nearly 30%. All we did was change the words!”

Course launches early 2018. No spam, sign up to get a launch discount. 

How writing better copy helps your product

Ask your boss to fund your course. Companies of all sizes are starting to understand the importance of words in design. It's a great way for your employer to invest in your skills, add to your team's value and best of all — your users will love you. Save a spot today and we'll send you info about our team discounts and payment plans. Here’s how adding UX writing skills on your team can help your product.

Increased user satisfaction

Learning Materials

Users can easily move through your interface and complete tasks.

Reduced support calls

Fewer issues for users and reduced burden on support staff.

Differentiated brand voice

A unique brand voice from your competitors leads to deeper connections and customer loyalty.

Course launches early 2018. Save your spot today.

A project of Smith Made Studio. Copyright 2017 © All rights reserved